PSA: How to Pronounce Leuchtturm

I think that this will be quite a useful post for a lot of people. A couple weeks ago, I explained how to pronounce "fudenosuke", but in today's installment of PSA, I'll be addressing a very common issue: how to pronounce Leuchtturm. If you don't know, Leuchtturm1917 is a famous notebook brand based in Germany, and their notebooks are especially popular for bullet journaling.

The word "Leuchtturm" itself means "lighthouse" in German. I've seen a video on YouTube of an employee of the brand saying the term, but it's quite a heavily Anglicized pronunciation of the word. The correct German pronunciation is something like "LUOYSH-torm". That's really confusing (just like the language itself), so here's an attempted breakdown of each syllable:

1. LUOYSH: this is the accented syllable, and it's pronounced like "loo-oy-sh" but all mushed together so that you can't hear the distinction between each part of the syllable
• "Loo" as in British slang for toilet (rhymes with "moo")
• "Oy" as in British slang for getting someone's attention (rhymes with "toy")
• "Sh" just like in other words that end with "sh" (such as "lush" or "posh")
2. Torm: it almost sounds like the name "Tom" but with an "r" in it
• Kind of rhymes with the word "dorm" (and the pronunciation of the "o" is more similar to this than it is to "Tom"), but with a softer, less noticeable "r" sound

German is a hard language to speak, and nobody is expecting us English speakers to say it exactly like a native speaker. However, people should try to pronounce things at least kind of correctly, so I hope that this guide has helped you do just that.

What other other bujo/stationery words do you want to know how to pronounce? Make sure to leave it in a comment down below!

Edit: Sabine Dio, who lives in Germany, made a really high quality voice recording, and I think this'll be super helpful, too!